7 ways a blog will grow your online business

Sep 13

*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

To Blog or Not To Blog

Have you been wondering if you should start a blog, or what it could actually do for you business? I’ve always admired bloggers, their consistency, the ability to share so much detailed information, and the fact that it was like an online magazine people could hangout with where ever they were.

7 Ways Having A Blog Helped My Business

I have been self-employed for over 6 years now and I can honestly say that even with my Bachelors Degree and 7+ years experience in the corporate Graphic Design and Marketing world I am still learning new things all the time.

The most resent thing I’ve learn is just how much having an optimized blog on your website can dramatically level up your business.

Now that’s not saying I didn’t know this before, I’ve honestly tried the blog thing like 5 other times before, but I don’t think I was every fully ready for it.

If you’re subscribed to my email list or follow me on Instagram than you know that I’ve officially add the podcast BACK to the website but in a blog format.

Let’s get into the 7 ways having a blog has helped my business:

Organic reach has increased
Stronger Pinterest strategy
Longer view times on my website
Optimized my website for a full experience
Increased my SEO
Overall more opportunity
Allows me to create a more powerful brand awareness

1. Organic reach has increased

Providing value on social media is great, but providing value on your website that is both educational and searchable automatically increased my organic reach.

2. Stronger Pinterest strategy

Years ago Pinterest was a mystery to me, but between taking some courses and having a blog, my pinterest strategy has become stronger and I’m reaching more people that want to work with me, listen to my podcast AND buy my templates.

3. Longer view times on my website

Having quality long form content on my website has given me longer view times. People want to hang out on your website when they relate to or can learn from you. Longer view times helps with creating a relationship with your clientele. The longer someone is on your website the higher the chance they will find something or things they want to purchase from you or the higher the chance they will share your content with their friends or clients.

4. Optimized my website for a full experience

Turning my podcast into a blog has allowed me to optimize my website - which has allowed me to create an overall better user experience for my clients and future clients. Putting my content into written form allows my free content to be studied and gives a place for my clients to consistently check back to. It also allows me place ads and my affiliate links throughout the page which brings in more revenue for me at no extra cost to my readers. For instance, you might watch a video of me writing in my FAVORITE journal, and wonder where I got it. Which might lead to you commenting and asking. A few things could happen - I could tell you where it’s from and tell you the link is in my bio, that comment response might get filtered by social media’s fun algorithms or you might actually see it and go to my link and order it - or you might just search it and order it on your own. Or worse I might never see the comment you might never get the response you’re looking for and that might frustrate you because it was a simple question that I could have easily answered.

Having a blog post that mentions my FAVORITE journal allows you to see it, read about it and boom click the link - easier for you, easier for me.

This is an extremely simple example of a better client experience, but the point is the same.

And if you’re listening to this on the podcast, wondering what my FAVORITE journal actually is - head to my Amazon Storefront which is linked in my bio on both Instagram and TikTok.

5. Increased my SEO

I’m not an SEO expert and I don’t want to butcher this - but most simply put, the more searchable terms you have on your website the stronger your SEO is. Having a blog that comes out once a week, creates more searchable terms and increases the your SEO.

I also take the time to create a stronger SEO in the background of my blog. I use SquareSpace for my website and they have an easy to update SEO section that I fully take advantage of.

6. Allows me to create a more powerful brand awareness

The brand awareness journey is possibly the most important aspect of your business. Having a blog has allowed me to create an evergreen brand awareness journey as well as provided continued content for my subscribers.

If you never sign up for my emails, or subscribe to my social platforms, but you continue to search topics about brand strategy, business growths, avoiding burnout or anything related to self-employment, the likelihood that you will continue to come across my blog posts that not only contain the education you are looking for but you will also find tidbits about who I am, what Her Messy Bun offers and how to work with you, therefore creating it’s own brand awareness journey for my reader.

7. Overall more opportunity + sustainability

You know that feeling when you don’t know what to post on social media, or what email to send out? Well having a blog on my website gave me the permission I didn’t know I needed to continually repurpose my podcast episodes. I feel like too often we think that we have to start from scratch. I like to compare it to waste vs recycling, think about it this way: if you truly think your content is a 1x piece of content to consume what you are subconsciously telling yourself is that it’s trash. But in reality our content is more sustainable than we give ourselves credit for.

Converting my podcast into a blog proved that to me. My opportunities are endless, especially now that I have a long form written format of what I help my listeners, viewers and clients with.

Aside from sustainable content, I also have created more longevity for my topics. Allowed myself the opportunity to be seen from natural google searches, and allowed myself the opportunity to be ranked more easily.

More Resources

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